NOFACT Biography
NOFACT Creative Group is an international creative group founded by Pavel Nagaev and Larisa Kobzeva. Since 2002, NOFACT has evolved from an experimental costume and performance project into a distinctive visual universe combining performance art, fashion aesthetics, immersive entertainment, costume design and event experiences.
Founders
Pavel Nagaev is the Founder and Creative Director of NOFACT. His work combines performance direction, visual concepts, event atmosphere, show production and international creative strategy.
Larisa Kobzeva is the Co-founder and Head Designer of NOFACT. Her creative focus is costume design, visual character development, details, textures, silhouettes and the artistic identity of the group.
Creative Identity
- Immersive performances and roaming entertainment
- Mirror, LED, laser and futuristic costume characters
- Fashion-inspired visual installations
- Festival and brand event experiences
- Performance art, atmosphere and visual storytelling
Creative Timeline
Foundation
NOFACT was founded in Voronezh, Russia, as an experimental creative project combining costume design, club performance, dance, theatrical presence and visual provocation. The first costume collections helped define the recognizable NOFACT style.
Early Growth
The group developed its performance language through club shows, costume experiments, fashion-inspired characters and touring work. During this period, NOFACT expanded its costume base and strengthened its identity in the Russian nightlife and event scene.
Move to Shanghai
NOFACT moved to Shanghai, entering a new creative and cultural market. The Asian event environment opened a larger stage for costume-based performances, interactive shows and international creative collaborations.
Expansion in China
NOFACT performed across many cities in China and developed a broader performance model combining dancers, characters, visual hosts, costumes, atmosphere and interactive entertainment. The group appeared within major event environments, nightlife venues, festivals and brand activations.
Signature Visual Shows
The group expanded its signature formats, including Mirror People, LED and laser characters, futuristic fashion costumes, stilt walkers, living statues and immersive visual performances. NOFACT became known for combining human presence, light, movement, costume and atmosphere.
International Creative Legacy
NOFACT continues to represent a strong creative archive of performances, costumes, visual ideas and event concepts developed across Asia, Europe and international festival environments. The brand carries more than two decades of visual culture, performance practice and creative production.
NOFACT has appeared on stages, festivals and event platforms featuring major international artists and brands. These appearances should be understood as participation within shared event ecosystems and festival environments, not necessarily as direct personal collaborations with every artist represented in the same lineup.